Success Stories

Alef Bookstores

ALEF Bookstores

ALEF Bookstores

ALEF Bookstores


ALEF is an Egyptian bookstore that plans to create a highly knowledgeable community in the MENA

region and to provide customers with the widest collection, greatest value and expert advice from a team passionate about bookselling. ALEF also aspires to achieve this through high technology that works as a guiding system addressing the customer’s understanding.


A-Tech has established ALEF Bookstores’ online portal that have many features including:

  • Online ordering and E-Commerce solution
  • Events management
  • Blog
  • Photo Gallery
  • Forums

Portal Management

A-Tech BPO team is responsible for the operational management of The management covers technical and customer support.

Knowledge Tracks

ALEF Bookstores “Knowledge tracks” is an in-store software running over a touch screen that suggests suitable books for each reader. It basically runs the reader through a quick survey on which it bases its recommendations for the suitable books.

Digital Marketing

A-Tech has been contracted as the official digital marketing campaign manager for ALEF Bookstores ever since its launch in 2008. A-Tech is responsible for campaign planning, management and execution. The campaign covers:

  • Social Media Marketing
  • E-Advertising campaign planning

E-Business Services

A-Tech employs all kinds of Information and Communication Technologies (ICT) for the support of the different business activities. A-Tech has years of experience in the fields of:

  • E-Transformation.
  • Digital Marketing.

Business Process Outsourcing

A-Tech BPO line offers 24/7 online operations services for our clients. A-Tech has been the successful driver behind several online business. A-Tech BPO specializes in the following domains:

  • Online operations.
  • E-Learning implementations.

SPIN Business Solutions

SPIN is designed to bring together all aspects of a company, from customers to inventory to accounting, from online stores to the shop floor to the warehouse, so that everyone in the company works together as part of One Coordinated Process.


refers to the set of activities performed by a business entity with one or more of the following objectives:

  • Establishing a profitable online business.
  • Transforming an existing offline business into a comparable profitable online presence.
  • Driving and sustaining traffic to a website.
  • Creating a buzz around a business, brand or activity.
  • Spreading word-of-mouth over social media platforms to propagate a certain ideology.
  • Analyzing online traffic and users’ behavior to identify major strengths & weaknesses.

E-Business Scope


We offer E-transformation services for currently existing offline business models into a comparable online model. While mapping the business model into a digital one, we take into consideration preserving the already existing strategic core and how we can make the best out of it while adapting to the nature of the hosting digital and online platforms.

Digital Marketing

We deliver a broadband of E-Marketing services that aim at emphasizing the role of an online website or business throughout driving more traffic and building online communities around it.