ALEF is an Egyptian bookstore that plans to create a highly knowledgeable community in the MENA
region and to provide customers with the widest collection, greatest value and expert advice from a team passionate about bookselling. ALEF also aspires to achieve this through high technology that works as a guiding system addressing the customer’s understanding.
E-Transformation
A-Tech has established ALEF Bookstores’ online portal that have many features including:
- Online ordering and E-Commerce solution
- Events management
- Blog
- Photo Gallery
- Forums
Portal Management
A-Tech BPO team is responsible for the operational management of alefbookstores.com. The management covers technical and customer support.
Knowledge Tracks
ALEF Bookstores “Knowledge tracks” is an in-store software running over a touch screen that suggests suitable books for each reader. It basically runs the reader through a quick survey on which it bases its recommendations for the suitable books.
Digital Marketing
A-Tech has been contracted as the official digital marketing campaign manager for ALEF Bookstores ever since its launch in 2008. A-Tech is responsible for campaign planning, management and execution. The campaign covers:
- Social Media Marketing
- E-Advertising campaign planning